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进入21世纪以来,随着数字网络、移动设备等多媒体技术的迅速发展,企业形象VI设计领域迎来了一股全新的设计潮流和发展趋势,VI设计的表现形式及技术手段都发生了全新的改变,这一系列的变化都引发了对企业VI设计领域的一种创新思考,并且这种改变也顺应了时代的发展。文章重点阐述多媒体技术下当今企业形象VI设计的发展所呈现出的新特点,为未来VI设计发展提供一种新的发展思路,同时总结这种新发展所体现出的优越性并展望其发展前景。
Since the 21st century, with the rapid development of multimedia technologies such as digital network and mobile devices, a new trend of design and development has been ushered in the field of corporate image VI design. The manifestation and technical means of VI design have all undergone a whole new Change, this series of changes have triggered an innovative thinking on the field of enterprise VI design, and this change also conforms to the development of the times. This article focuses on the new features of today’s corporate image VI design under the multimedia technology and provides a new development idea for the design and development of VI in the future. At the same time, it sums up the superiority of this new development and looks forward to its development prospect .