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随着信息时代的发展,以网络交易为中心的电子商务快速发展。例如京东,淘宝等专门的电子商务公司飞速发展,与传统实体商务抢占消费者并取得了巨大成功。与传统的实体商业模式相比,电子商务具有诸多优势,首先它能跨越地域的限制,不管消费者处在什么地域,都能够买到南北各地的特产,甚至还能买到世界各国的精致产品。这种足不出户买遍世界特产的购物体验,是传统的实体经营模式所不具备的。其次,电子商务还能方便消费者进行横向比较,选取性价比最高的商家购买,从而为顾客赢得更多的利益。随着电子商务的扩展,物流管理也步入了繁荣的发展阶段,本文就是从电子商务对物流形象这一角度出发,讨论当前物流管理水平和提高措施。
With the development of information age, the rapid development of e-commerce centering on internet transactions. For example, Jingdong, Taobao and other specialized e-commerce companies have developed rapidly, with the traditional business entities to seize the consumer and has achieved great success. Compared with the traditional physical business model, e-commerce has many advantages. First of all, it can cross geographic limits. No matter where the consumers are located, they can buy specialties from all over North and South, and even buy fine products from all over the world . This kind of shopping experience of buying specialty products all over the world is not available in the traditional entity management mode. Second, e-commerce can also facilitate horizontal comparison of consumers, select the highest cost-effective businesses to buy, so as to win more benefits for customers. With the expansion of e-commerce, logistics management has also entered a stage of prosperity and development. This essay starts from the perspective of e-commerce on the image of logistics and discusses the current level of logistics management and measures for improvement.