论文部分内容阅读
近年来,随着互联网和电子商务快速发展,企业的经营环境和经营方式都发生了较大的变化。转变经营理念,改造传统的客户关系管理系统,构建新型的客户关系管理系统是企业获得市场竞争能力的关键。该文通过对比分析,探究电子商务环境下的客户关系管理特征,分析企业与顾客间的相互依存关系,并从企业管理职能、数据库营销、企业与客户之间的互动、大规模定制等四个方面,构建有效的新型客户关系管理系统。
In recent years, with the rapid development of the Internet and e-commerce, great changes have taken place in the business environment and operation mode of enterprises. Change the business philosophy, transform the traditional customer relationship management system, build a new type of customer relationship management system is the key to obtain market competitiveness. Through comparative analysis, this paper explores the characteristics of customer relationship management in e-commerce environment, analyzes the interdependence between enterprises and customers, and from the four aspects of enterprise management functions, database marketing, enterprise-customer interaction and mass customization Aspects, build an effective new customer relationship management system.