选题策划是出版社的生命线,也是编辑永恒的话题。在选题策划上能否略胜一筹,是打造精品图书的重要一环,也是造就一个品牌出版社的关键。近年来,家庭教育类图书在图书市场上备受青睐,有些家庭教育类图书甚至登上了畅销书排行榜。总体来说,内容不一,形式各样,从某种程度上来说,精品类图书为数不多,存在的问题也值得思考。本文从选题策划中的内容创新、受众取向、市场定位等方面进行探讨,浅析选题策划对于出版精品图书的重要性。 Topic planning is the lifeblood of publishing houses, but also the eternal topic of editing. In the topic of planning can be slightly better, is to create an important part of quality books, but also create a key brand press. In recent years, family education books have gained popularity in the book market, and some home education books have even boarded the bestseller list. In general, different contents and various forms, to a certain extent, there are only a few fine-typed books and problems that are worth thinking about. This article discusses the content innovation, audience orientation, market orientation and other aspects of the topic selection planning, and analyzes the importance of topic selection planning for publishing quality books.