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文本的意义生成是在传播者和接受者的互动中合作完成的。接受者对文本的解读受文本和语境两大因素的制约。语境能够影响文本意义生成的方向、广度和深度。
The generation of the meaning of the text is done cooperatively in the interaction between the communicator and the receiver. The recipient’s interpretations of the text are constrained by both the text and the context. Context can affect the direction, breadth and depth of textual meaning generation.