论文部分内容阅读
通过运用文献资料、问卷调查和数理统计等研究方法,对江西省城镇居民参与体育旅游消费的现状进行了调查分析。根据调查现状,提出了影响江西省城镇居民参与体育旅游的几个因素,即经济水平、对体育旅游的认知度、政策法规、服务质量以及宣传力度等,为推进江西省体育旅游产业的持续发展,使体育旅游产业真正成为江西体育产业的重要支柱,进一步推动江西省城镇居民参与体育旅游消费提供理论依据。
Through the use of literature, questionnaires and mathematical statistics and other research methods, the status quo of urban residents in Jiangxi Province to participate in sports tourism were investigated and analyzed. According to the status quo of the investigation, several factors influencing the participation of urban residents in sports tourism in Jiangxi Province are put forward, namely, economic level, awareness of sports tourism, policies and regulations, service quality and propaganda, etc. In order to promote the sustainable development of sports tourism industry in Jiangxi Province Development, sports tourism industry truly become an important pillar of sports industry in Jiangxi, and further promote the urban residents in Jiangxi Province to participate in sports tourism consumption provide a theoretical basis.