论文部分内容阅读
在广告专业性报刊上,我们往往可以看到广告公司自身的形象广告,这类广告主要是做给圈内的广告从业人员、广告研究人员,以及关注广告的企业界人士看的。广告公司自身的形象广告,要特别注意创意的独特性和设计的严谨性,否则不但不能引起读者的注意,反而会贻笑大方了。杭州阳光创意广告有限公司在国内广告界有一定的知名度,其自身形象广告也多次出现在专业期刊上,它多次使用的一小段广告文案颇有些特别的味道:“欢迎有空,来‘阳光创意’坐坐,不一定只是做广告,我们为你准备了地道的龙井茶。”这种以交朋友的方式面向同行和客户的诉求,既有感情交流的内容,又有“龙井茶”的地方风情,“不一定只是做广告”的说法也恰如其分,并没有给人虚情假意的感觉。
In advertising professional newspapers and periodicals, we can often see the advertising company’s own image advertisements. These advertisements are mainly for the advertising professionals in the circle, advertising researchers, and business people who pay attention to advertising. The advertising company’s own image advertisements should pay special attention to the uniqueness of the creativity and the rigor of the design. Otherwise, it will not only arouse the attention of the readers, but will be laughable. Hangzhou Sunshine Creative Advertising Co., Ltd. has a certain reputation in the domestic advertising industry. Its own image advertisement has appeared on professional journals for many times. It uses a small amount of ad copy for quite a bit of special flavor: “Welcome free, come ’Sunshine Creativity’ is not necessarily just for advertising. We have prepared authentic Longjing tea for you.” This kind of appeal to friends and customers in the way of making friends is both content of emotional communication and “ Longjing tea’s local flavor, ”not necessarily just advertising " is also appropriate, and does not give people the feeling of false feelings.