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纵观我国原创动画的发展历程,与欧美相比发展明显滞后。欧美制作的《花木兰》《降世神通》《功夫熊猫》等含有大量中国元素的动画受到大众的喜爱,也获得了很高的票房。这类动画主题明显,画面精细,并且其中的中国元素更是璀璨。例如,在角色塑造、场景搭建、道具、中国功夫等方面极为贴近中国,这些元素成为打开中国动画市场的钥匙。中国元素种类繁杂,也是世界上独一无二的文化结晶,带有浓厚的民族文化色彩。如果将中国元素作为原创动画的参考依据和灵感源泉,那么中国原创动画将有取之不尽用之不竭的创作素材。当然,借鉴中国元素需要深入元素背后的文化背景,如历史故事、传统服饰、文化习俗等。此外,动画还能够在我国的戏剧、剪纸、皮影、民族舞当中获取灵感。中国原创动画应当借鉴欧美动画成功的经验,关注本土文化元素,打造精彩的中国原创动画。
Throughout our history of the development of original animation, compared with the development of Europe and the United States was significantly lagging behind. In Europe and the United States produced the “Mulan” “Avatar” “Kung Fu Panda” and other animation with a large number of Chinese elements by the public favorite, but also won a high box office. The theme of this type of animation is obvious, the screen is fine, and the Chinese element is even more bright. For example, they are very close to China in terms of character building, scene setting, props, and Chinese Kung Fu, and these elements have become the key to opening up the Chinese animation market. The variety of elements in China is also unique in the world of cultural crystallization, with a strong national culture. If the Chinese elements as a reference source of original animation and inspiration, then the Chinese original animation will have inexhaustible creative material. Of course, learning from the Chinese elements requires in-depth cultural background behind the elements such as historical stories, traditional costumes and cultural practices. In addition, the animation can also be inspired in our drama, paper cutting, shadow play, folk dance. Chinese original animation should learn from the successful experience of European and American animation, focusing on local cultural elements, to create exciting Chinese original animation.