以往不少会计师事务所曾认为，由于会计市场需求的特殊性，企业市场营销在事务所不适用，但面对日趋激烈的会计市场竞争，这些事务所颇显被动，往往难以有计划地拓展业务。究其原因，很重要的一点 就是缺乏系统、完整的市场营销 策略，面临市场变化只能做出静 态、滞后、随机地 In the past many accounting firms had considered that due to the particularity of the accounting market demand, corporate marketing does not apply in the firm, but in the face of an increasingly fierce competition in the accounting market, these firms are rather passive and often difficult to expand their businesses in a planned manner . The reason is very important point is the lack of systematic and complete marketing strategy, in the face of market changes can only make static, lag, random