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机会与威胁并存的现代商业中,组织化信息化协作化正在不断的加强,企业如何在不断发展的商业中立足并不断发展,做好积极有效的战略管理,无疑是企业在现代商业中的重中之重。加强企业在管理过程中的战略管理,决策者应了解企业在不断发展的过程中的内部和外部的环境,并根据环境的变化而不断加强自身适应这种变化的能力,波特提出有五种力量左右着企业的战略选择,这五种力量分别是:现有竞争者间的竞争,来自新参入企业的威胁,实用替代产品和服务的可能性,供应商的交涉能力,顾客或买主的交涉实力。本文研究企业战略管理的各个方面,了解影响市场的各个因素,针对这些因素不断调整战略手段,对企业的发展有积极的促进作用。
Opportunities and threats co-exist in the modern business, the organization of information technology collaboration is constantly strengthened, how companies in the growing business and continue to develop and make active and effective strategic management, is undoubtedly the importance of business in modern business In the heavy. Strengthen the strategic management of enterprises in the management process, decision-makers should understand the enterprise in the process of continuous development of the internal and external environment, and in accordance with changes in the environment and constantly strengthen their ability to adapt to this change, Porter put forward five The power is the strategic choice of the business. The five forces are: competition among existing competitors, threats from new entrants, possibility of practical alternatives and services, ability of suppliers to negotiate, client’s or buyer’s representations strength. This paper studies all aspects of the strategic management of enterprises, understand the various factors that affect the market, adjust the strategic means in response to these factors, and has a positive role in promoting the development of enterprises.