在家电市场下行、市场饱和、老品牌主导的情况下,重金培养高端子品牌能否成功逆袭?曾成功改革合肥三洋营销体系的章荣中又面临着怎样的难题?3月18日,2014上海家电博览会拉开帷幕。在家博会上,“台湾第一美女”林志玲作为合肥荣事达三洋电器股份有限公司(简称合肥三洋)“帝度”品牌的代言人亮相,帝度展台人气暴增,志玲姐姐抢占了家电媒体的头条。而在3月19日晚,帝度携手东方卫 In the home appliance market down, the market saturation, the old brand-led circumstances, the high cost of training high-end sub-brand success counterattack? Has successfully reform Hefei Sanyo marketing system Zhang Rongzhong is facing what kind of problems? March 18, 2014 Shanghai Appliance Expo kicked off. In the home fair, “Taiwan’s first beauty ” Lin Chi-ling Hefei Rongshida Sanyo Electric Co., Ltd. (hereinafter referred to as Hefei Sanyo) “Di degree ” brand spokesman appeared, Imperial degree booth popularity soar, Chi Ling sister to seize Home appliance media headlines. In the evening of March 19, Emperor degrees hand together Oriental Wei