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所谓版式风格,即不同种类的报纸,因宣传内容和读者对象的不同,在长期的实践中,形成的比较稳固的版式艺术特色。一张报纸的个性,应当是宣传内容与版式的完美结合。版式设计首先要有整体观念。这里说的整体观念就是指版式中的内容布局要合理。版式的编排既不能“头重脚轻”、上松下挤,给人一种压抑之感,也不能无计划、无目的地随便堆砌,将稿件装满了为止,使人感到无章可循。整个版式应当中心突出,内容穿插得当,长、短稿件摆布均衡,标题的字体、字号搭配协调,达到促使读者、作者、编者在版式之中感情一致,产生共鸣的好效果。
The so-called typographic style, that is, different types of newspapers, due to different content and readers of the object, in the long-term practice, the formation of a relatively solid layout art features. The personality of a newspaper should be the perfect combination of promotion content and layout. Layout design must first have the overall concept. The whole idea here is that the content layout in the layout should be reasonable. The layout of the layout can neither “top-heavy”, squeeze on the loose, giving a sense of repression, can not be unplanned, purposeless random piling up, manuscript filled so far, people feel out of control. The layout should highlight the center, interspersed with appropriate content, long and short articles at the mercy of the balance, the title of the font, with the font size, coordination, to achieve readers, authors, editors in the layout of the feelings of consensus, resonate well.