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21世纪的竞争是品牌的竞争,品牌管理就显得尤为重要。那么,21世纪的品牌管理模式会是什么样的呢?本文从品牌经理制度的实质入手,通过对品牌经理制度与传统的品牌管理制度比较,浅析了品牌经理制度的实质和建立品牌经理制度的必然性,并通过对品牌经理制度的实践操作,进一步论述了建立品牌经理制度的可行性和适应性,以及如何完善品牌经理制度等问题。
The 21st century competition is the brand competition, brand management is particularly important. So what is the brand management mode in the 21st century? From the essence of the brand manager system, this article analyzes the essence of the brand manager system and the establishment of brand manager system by comparing the brand manager system with the traditional brand management system And through the practice of the brand manager system, it further discusses the feasibility and adaptability of establishing the brand manager system and how to perfect the brand manager system.