电子商务革新了传统的消费模式,加快了经济全球化的进程,对企业经营环境也产生了巨大的影响,企业在激烈的市场竞争压力下,要获得自身的突破和发展,就要充分利用电子商务的优势和特征,本文在分析电子商务对未来市场营销方式的影响上,提出科学合理的市场营销策略,从而提升企业的市场竞争力。 E-commerce has revolutionized the traditional mode of consumption, accelerated the process of economic globalization and had a huge impact on the business environment of enterprises. Under the pressure of fierce market competition, enterprises need to make full use of electronic Business advantages and characteristics, this paper analyzes the impact of e-commerce on future marketing methods, put forward scientific and rational marketing strategy, so as to enhance the market competitiveness of enterprises.