与产品、渠道、促销等手段相比,广告大概是大多数白酒企业,比较重视的营销环节了,可惜观察我们周围的广告,其结局往往只是遗憾:真正笑到最后的,往往不是出钱做广告的,而是收钱的。广告从来都不是肯定有效的。从坏的一面看,大把的钱花出去,却一点效果也没有,大家可能认为这是最糟糕了。其实不是,最坏的是反作用,花钱买来的竟是骂名。那么如何才能使广告有效投放,让100万产生1000万的效果呢? Compared with products, channels, promotions and other means, advertising is probably most of the liquor business, the more emphasis on marketing links, but observe the ads around us, the outcome is often just regrettable: the real smile last, often not to pay to do Advertising, but money. Advertising is not always valid. On the bad side, a lot of money is spent, but it is not effective at all. You may think this is the worst. In fact, not the worst is the reaction, actually bought money was infamy. So how to make the ads effectively put 100 million to produce 10 million results?