随着社会、经济和文化全面转型,新闻传媒消费主义文化成为发展趋势。消费主义强调价值观念和生活方式,彰显文化差异,具体表现在经济利益推动下,以消费为目的,紧紧围绕产品的特点有针对性地进行生产活动。本文就新闻传媒的消费主义文化变异展开分析,从多种角度看待这种文化变异现象。 With the complete social, economic and cultural transformation, the news media consumerism culture has become a trend of development. Consumptionism emphasizes values ​​and lifestyles, highlighting cultural differences. Specifically, under the promotion of economic interests, consumption activities aim at producing goods in a targeted manner based on the characteristics of products. This article analyzes the cultural variation of consumerism in news media and looks at this phenomenon of cultural variation from various perspectives.