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中国快递市场是全球快递业增长最快的黄金市场,在巨额利润的诱惑下,国际知名品牌快递公司也纷纷抢滩内地,中国民营快递面临着激烈的竞争。如何提高市场的占有份额,如何开拓新的快递市场,这些问题把放在民营快递的面前。在资金、服务、规模等方面条件相当的情境下,增强品牌的影响力已经成为民营快递生存和发展的关键环节。
China Express Market is the fastest growing gold market in the global courier industry. Under the temptation of huge profits, international well-known express delivery companies have also ravaged the Mainland in succession. China’s private express delivery industry is facing fierce competition. How to improve market share, how to open up new express market, these issues put in front of private courier. In the capital, service, size and other aspects of the situation under the same circumstances, enhance the brand’s influence has become the survival and development of private express delivery key link.