一、前言在奥运历史上,首次由民间举办的奥运会是1984年的美国洛杉矶奥运会。这届奥运会经过金融投资家尤伯罗斯先生的精心策划和组织,盈利2.5亿美元。自那时以来,奥运会作为体育产业中一个最具有代表性的,融体育竞技比赛和商业营销活动于一体的,对主办国的经济发展能够产生显 I. Introduction In the history of the Olympic Games, the first Olympics to be held by the people was the 1984 Los Angeles Olympic Games in the United States. The Olympic Games this year, after financial investors Mr. U Burrows carefully planned and organized, profit of 250 million US dollars. Since then, the Olympic Games, as one of the most representative sports industries in the country, has integrated sports competitions and commercial marketing activities and has been able to produce significant results in the economic development of host countries