尽管预期管理难以改变社会现实中资源与利益配置多元与分化的现实,却可以改变或者改善人们对这种现实的把握,提高对社会现实的理解和接受度,缓解人们的焦虑紧张情绪及不信任态度,从而防止非理性心态的过度蔓延预期管理是指利用信息传播沟通来对人们未来预期的形成、变化进行引导和调节的重要技术手段。预期管理通过影响民众对未来社会行动的收益预测及评估,来塑造民众的行动预期及其心理感受,从而有助于推动 Although it is expected that management will not be able to change the reality of diversified and differentiated allocation of resources and interests in social reality, it can change or improve people’s grasp of such reality, improve their understanding and acceptance of social reality and ease people’s anxiety and mistrust Attitude, so as to prevent the excessive spread of irrational attitude Expectancy management refers to the use of information dissemination and communication to anticipate the formation and change of people’s future guidance and regulation of important technical means. It is expected that management will help to promote people’s anticipation of behavior and their psychological feelings by influencing people’s income forecast and assessment on future social actions