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在移动互联网时代零售渠道的变革实际上始终还是要抓住两个最根本的东西,就是做最合适的商品,最合适的服务,同时做最合适的顾客。有人问我移动互联网时代渠道的新规则。首先谈谈规则,显然,规则的制定者是强者,真正的强者要引领行业和时代的发展趋势。今天的零售业面临移动互联时代,在这个背景下,零售的规则到底是什么?可以从3个方面来看零售新规则。第一是个人化的小数据时代,或者我们说零售的一个新规则是小数据驱动运营。
In the era of mobile Internet retail channel reform actually still have to seize the two most fundamental thing is to do the most suitable goods, the most appropriate service, while making the most suitable customer. Someone asked me the new rules of the mobile Internet era channels. First of all, talk about the rules, it is clear that the rule makers are strong, the real strong to lead the development trend of the industry and the times. Today’s retail industry is facing the era of mobile Internet, in this context, the retail rules in the end what is? From three aspects of the new retail rules. The first is the era of personalized small data, or we say that a new rule of retail is small data-driven operations.