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如果说去年是网络投资热的话,那么今年传媒业成为新一轮投资热潮。尤其在互联网泡沫破裂之后,中国传媒市场开始明显升温。中国传媒业所蕴藏的巨大发展潜力使自己成为资本追逐的焦点。这里面是暴利还是泡沫,值得人们深思。一、中国传媒市场的资本激情资本为何热衷介入传媒市场?这是由传媒产业的特性决定的。在中国,由于是垄断性专营,传媒业是改革开放以来最后一个可以产生暴利的行业。我国目前正处于向市场经济过渡时期,媒体和市场联系在一起还不到10年的时间,没有经过市场化的媒体具备高额的利润回报,也就吸引了投资者的快速进入。市场竞争程度的逐步提升,给我国的广告和信息服务业的
If last year was a hot investment in the Internet, then this year the media industry has become a new round of investment boom. Especially after the Internet bubble burst, the Chinese media market began to noticeably heat up. The tremendous potential for development in China’s media industry has made itself the focus of capital chasing. This is a huge profit or bubble, it is worth pondering. First, capital passion in China’s media market Why is capital keen to get involved in the media market? This is determined by the nature of the media industry. In China, since it is a monopoly franchise, the media industry is the last one that can generate huge profits since the reform and opening up. At present, China is in the transitional period to the market economy. Media and the market have not been linked for less than 10 years. The high profit return of the media that has not been marketed has also led to the rapid entry of investors. Gradually enhance the degree of competition in the market, to our advertising and information services