北京申奥的成功 ,使国内外越来越多的企业意识到奥运会无形资产巨大的潜在价值和无限商机 ,愿意借助中国奥委会无形资产 ,提升企业组织形象和产品品牌。从概念、内涵、表现形式、主要内容等方面对中国奥委会无形资产进行了界定 ,探讨了中国奥委会无形资产的特征和分类 ,分析了中国奥委会无形资产的发展前景 The success of Beijing’s bid for the Olympic Games has enabled more and more enterprises at home and abroad to realize the enormous potential value and unlimited business opportunities of the Olympic Games intangible assets. They are willing to make use of the intangible assets of the Chinese Olympic Committee to enhance their corporate image and product brand. The definition of intangible assets of the Chinese Olympic Committee has been defined from the aspects of concept, connotation, manifestations and main contents. The characteristics and classification of intangible assets of the Chinese Olympic Committee have been discussed. The development prospects of intangible assets of the Chinese Olympic Committee have been analyzed