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党的十八届三中全会要求,整合新闻媒体资源,推动传统媒体和新兴媒体融合发展。以党报党刊、电台、电视台为主体的传统媒体,作为党的重要思想舆论阵地,必须以改革创新精神加快与新兴媒体的融合发展,切实增强传播力、公信力、影响力和舆论引导能力,在互联网等新兴媒体领域牢牢掌握话语权,发挥好中流砥柱的作用。一、新兴媒体的特征近几年来,国内外无论是业界还是学界对“新媒体”一词的定义可谓众说纷纭。美国《连线》杂志对新
The Third Plenary Session of the 18th CPC Central Committee demands that the news media resources should be integrated and the integration of traditional media and emerging media be promoted. As a key position of the party’s important thinking, the traditional media, with the party newspaper, radio and television stations as its main body, must speed up the integration and development with emerging media with the spirit of reform and innovation, and effectively enhance the ability of communication, credibility, influence and public opinion guidance. The emerging media areas such as the Internet firmly hold the voice and play a good role as the mainstay. First, the characteristics of emerging media In recent years, both at home and abroad whether the industry or academia on the definition of “new media ” can be described as divergent views. US “Connection” magazine to the new