随着市场经济的快速发展,新儒商开始大量出现,并在世界商业舞台上扮演着越来越重要的角色。山东工商学院培养了一大批现代经济管理人才,该校毕业校友中已涌现出许多具有新儒商特质的杰出商界精英。本文以山东工商学院商界杰出校友为例,通过研究其创业历程和经营理念,对新儒商的商业伦理思想进行了具体阐述。 With the rapid development of the market economy, new Confucian businessmen began to appear in large numbers and played an increasingly important role in the world business arena. Shandong Institute of Business has trained a large number of modern economic and management personnel, many graduates of the school have emerged in the school with the outstanding characteristics of the new business tycoons outstanding business elite. Taking the outstanding business alumni of Shandong Business School as an example, this paper elaborates the business ethics of the neo-Confucian merchants by studying its entrepreneurial history and business philosophy.