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转型需要勇气和决心,更需要确定方向。而确定方向又要对自己核心能力有准确把握,做到这一点并不容易今年年初,百年老店柯达公司向纽约的一家破产法院提出“破产申请保护”。半年过去了,8月3日柯达公布了2012年二季度的财务报告,其全球营业收入为10.8亿美元,比去年同期下滑了27%;净亏损却扩大到2.99亿美元,比去年同期增加了67%,可以说毫无起色。几乎同一时间,它的老对手日本富士公司也发布了相近季度的财务报告,该季度实现营业收入为64.79亿美元,利润是2.61亿美元。为什么同样面临行业衰退,难兄难弟的结果会完全不同?
Transformation requires courage and determination, but also need to determine the direction. And to determine the direction of their own core capabilities but also have accurate grasp of this is not easy to do Early this year, the century-old Kodak Company to a bankruptcy court in New York “bankruptcy protection.” Six months later, on August 3, Kodak released the second quarter of 2012 financial report, its global operating income of 1.08 billion US dollars, down 27% over the same period last year; net loss has expanded to 299 million US dollars, an increase over the same period last year 67%, we can say no improvement. Almost at the same time, its veteran Japan Fuji also released similar quarterly financial reports, operating income for the quarter was 64.79 billion US dollars, profits of 261 million. Why the same face the industry recession, fellow sufferers results will be completely different?