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步入信息时代以来,计算机网络技术发展迅速,各种新媒体的不断产生,使得舆情生态有了很大变化。伴随我国市场经济改革的深入,城乡人口流动日益频繁,新社会阶层逐步形成,尤其是改革开放的深入国内外经济、文化交流日益密切,西方思潮不断涌入,社会思想也越发活跃,社会矛盾也越发凸显,网络舆情产生和形成迅速,社会影响不断扩大,而对舆情监测有了更高要求。本文在探讨当前网络舆情现状基础上,对网络舆情的管理机制、舆情危机治理及监测进行深入探析,以期为信息管理部门更好开展网络舆情管理给予参考。
Since entering the information age, the rapid development of computer network technology, the continuous emergence of a variety of new media, making the public opinion ecology has undergone great changes. With the deepening of the reform of the market economy in our country, the population flow between urban and rural areas is increasingly frequent and new social strata are gradually formed. In particular, the in-depth economic and cultural exchanges at home and abroad during the reform and opening up are getting closer and closer. The influx of Western thoughts continues to make social thinking more and more active. The more prominent, the emergence of network public opinion and the rapid formation of social influence continues to expand, and public opinion monitoring has higher requirements. Based on the current situation of internet public opinion, this paper analyzes the management mechanism of internet public opinion, the governance and monitoring of public opinion crisis in order to provide reference for the information management department to carry out the network public opinion management better.