做广告时将商品的不足之处直言相告,往往不仅不会吓跑客户,反而会赢得信任。日本有一位叫美津浓的商人,他创建了“美津浓运动器具公司”,生意十分兴隆,产品销往世界几十个国家和地区,年营业额达二十多亿元。美津浓经营的主要产品是运动衫,究竟是什么高招使其营业额能那么大? When advertising advertises, the shortcomings of the product are often stated in a straightforward manner, often not only not scaring away customers, but also earning trust. In Japan, there is a businessman named Mizuno. He created “Mizumi Sports Apparatus Company” and his business is very booming. His products are sold in dozens of countries and regions in the world, and his annual turnover is more than 2 billion yuan. The main products that Mizuno operates are sports jerseys. What are the key factors that make it so great?