随着互联网和手机普及率的持续提升以及3G的到来,我国全民的数字产品阅读率迅速增长。2009年国务院通过的《文化产业振兴规划》,把发展数字网络出版产业作为国家文化建设、出版传媒产业发展、国家竞争力提升的重要战略。在这种环境下,医学图书在出版形式、营销模式等方面也正进 With the continuous popularization of the Internet and mobile phones and the advent of 3G, the read rate of digital products in our country has risen rapidly. The “Plan for the Revitalization of Culture Industry” passed by the State Council in 2009 has taken the development of the digital network publishing industry as an important strategy for the development of national culture, the development of the publishing media industry and the enhancement of national competitiveness. In this environment, medical books are also moving forward in the fields of publishing and marketing