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In people’s eyes, Intel always shows itselfas a ’chip giant’, but now faced with toughercompetition from AMD and the increasingcommoditization of its core microprocessors,Intel wants to up the ante. By creating new’platforms’, Intel hopes to deliver morefeatures than its competitors and to brandthem in such a way as to create Intel-specificdemand for new PCs and upgrades. Intel has become the world’s largestsemiconductor company based both on itsinnovations and its prodigious street-fightingskills. However, this dark side of Intel doesn’tchange the respect people have for Intel’stremendous technological and businesscontributions. Intel is a great company withwhat is generally an above-averagecorporate culture. We hope that Intel will come away from this new legalbattle a wiser company, much as Microsoft has shown itselfto be of late. Thetime for the sort of behavior that got thesetwo giants into trouble, if there ever was one, is long past.It’s time for Intel to join Microsoft in the circle of graciouswinners.
In people’s eyes, Intel always shows itselfas a ’chip giant’, but now faced with toughercompetition from AMD and the increasingcommoditization of its core microprocessors, Intel wants to up the ante. By creating new’platforms’, Intel hopes to deliver morefeatures than its Intel and to brand them in such a way as to create Intel-specific demand for new PCs and upgrades. Intel has become the world’s largestsemiconductor company based both on itsinnovations and its prodigious street-fightingskills. However, this dark side of Intel doesn’tchange the respect We have that Intel will come away from this new legal battle, For the sort of behavior that got thesetwo giants into trouble, if there ever was one, is long past.It’s time for Intel to join Microsoft in the c Ircle of graciouswinners.