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在网络时代,数字报、手机报、网络电视、微博、微信等新兴媒体,形成了多媒体传播的产品方阵,构建了“众声喧哗”的舆论场。伴随着观念的更新,人们获取信息的方式已从传统的报纸、广播、电视向新媒体转移。如何迎接新时代的挑战,是党报面临的新课题。从2012年开始,三门峡日报社着手筹划实施精品战略,及时完成西部在线改版升级,为实施多媒体传播奠定了基础,探索出一条报网融合、多媒体传播的新路子。
In the Internet age, new media such as digital newspaper, mobile newspaper, Internet TV, Weibo and WeChat formed a square of multimedia products and formed a media field of “all the noise.” With the renewal of ideas, people’s access to information has shifted from traditional newspapers, radio and television to new media. How to meet the challenges of the new era is a new topic confronting the party newspaper. From the beginning of 2012, Sanmenxia Daily Press set out to carry out quality strategy, timely completion of the western online revision upgrade, which laid the foundation for the implementation of multimedia communication and explored a new approach to network integration and multimedia communication.