活动内容近年来,传单式广告已经悄无声息地走进人们的生活,以致无论走在街头还是回到家中,都会碰上迎面递来或是塞在门把上的广告传单。面对这些铺天盖地、无孔不入的广告,我们不禁会问:为何商家如此热衷于这一广告形式?其实际效果到底如何?传单式广告效果研究@张和忠$江苏省金 Activities In recent years, leaflets have quietly entered people’s lives, so that no matter whether they are walking on the streets or returning home, they encounter the leaflets handed in or on the door handles. In the face of these overwhelming, all-pervasive ads, we can not help but ask: why businesses are so keen on this form of advertising? The actual effect in the end how? Flyer advertising effectiveness research @ Zhang and Zhong $ Jiangsu Gold