作为宣传工具,电影海报从一开始就伴随着电影工作,在20世纪的两次世界大战期间它是电影领域里发行过程中最基本的、占优先地位的宣传手段。 最初的无声电影,在奥地利出现的时间是世纪之交的1900年,同样,最初的有据可查的奥地利电影海报则出现于1912年。例如,对奥地利长篇电影故事片《陌生人》(1912,导演:路易泽-科尔姆)的宣传,即是最早的奥地利电影海报之一,此片1912年3月15日在维也纳首映。不过当时在海报上写上演员和导演的名字来做宣传还不普遍。 As a propaganda tool, film posters have been associated with cinema since the very beginning and during the two world wars of the 20th century it was the most basic and prioritized advocacy tool in the distribution of films. The first silent film appeared in Austria at the turn of the century, 1900, and similarly, the first well-documented Austrian film poster appeared in 1912. For example, one of the earliest Austrian film posters on the Austrian long story film “Stranger” (1912, directed by Louis Zeit-Colm), which premiered on March 15, 1912 in Vienna. However, it was not yet common to advertise the names of actors and directors in the posters.