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2004年对中国日化企业来说是不平凡的一年,日化原材料价格飙升,物流成本不断加码,外资品牌展开全方位攻势,市场竞争已经白热化。2005年日化市场的竞争还会加剧,众多日化企业借助中央电视台等强势媒体进行品牌传播,实现了品牌不断增值,已在竞争中占据优势地位。但更多的日化企业,尤其是广东地区的日化企业却仍然面临着品牌困境,如何突破品牌重围、打造领导品牌等问题是以广东日化为代表的本土日化企业亟需解决的问题。本次论坛上,许多嘉宾就如何塑造强势日化品牌进行了充分的交流与探讨。【王志】先请嘉宾们说说你们企业名字的来历。【沈建峰】隆力奇是靠蛇油产品起家的,隆是兴隆的意思,力代表力量,奇就是奇特,也就是说用了隆力奇的产品以后,能有非
In 2004, it was an extraordinary year for China’s daily chemical industry. The price of raw materials soared, the logistics costs were constantly increasing, foreign brands launched the all-round offensive, and the market competition had intensified. In 2005, the competition in Japan’s daily chemical market will be aggravated. Many Japanese-based companies make use of the strong media such as CCTV to spread the brand and realize the continuous value-added of the brand, thus occupying a dominant position in the competition. However, more and more Japanese enterprises, especially those in Guangdong, are still facing brand difficulties, how to break through the brand barrier and create a leading brand, which are problems that need to be solved urgently by local Japanese enterprises represented by Guangdong Daily Chemical . This forum, many guests on how to shape a strong brand of Japan conducted a full exchange and discussion. [Wang] First guests are invited to talk about the origins of your business name. [Shen Jianfeng] Long Nirvana is relying on snake oil products started, Long is the meaning of Xinglong, force on behalf of strength, odd is peculiar, that is to say after using Longliqi products, there can be non