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对于复杂而多变的家电销售渠道而言,近年来飞速发展的电商,已经成功地撼动了传统渠道的“江湖”地位。一波未平一波又起,移动电商作为一个新战场,更是展现出了自身强大的生命力。自2013年起,移动互联网强势来袭,移动端承担了购物狂欢节练兵场的重要角色。到2014年的双十一,移动端的爆发性增长更是让各大电商、商家店主目睹了新商业模式的活力。而在双十二期间,电商三巨头阿里、京东、苏宁易购在移动端更是开展了一场没有硝烟的战争。移动端之争成为大势所趋,谁能最终掌握移动电商市场主动权,将影响到企业未来的格局和发展之路。然而,知易行难。对于很多家电企业来说,布局移动电商,难的对
For the complex and ever-changing home appliance sales channels, the rapid development of e-commerce in recent years has successfully shaken the “rivers and lakes” status of traditional channels. Wave after wave of ups and downs, mobile electricity supplier as a new battlefield, but also demonstrated its own strong vitality. Since 2013, the mobile Internet has taken a strong hit and the mobile terminal has assumed an important role in the shopping carnival training ground. By 2014, Double 11, the explosive growth of the mobile terminal is to make the major electricity providers, business owners witnessed the vitality of the new business model. In the double-12 period, the electricity supplier Big Three Ali, Jingdong, Suning Tesco on the mobile terminal is to carry out a war without smoke. Mobile terminal battle becomes the trend of the times, who can finally grasp the mobile e-commerce market initiative will affect the future pattern and development of enterprises. However, knowing is easy. For many home appliances business, the layout of mobile commerce, hard right