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随着人们生活水平的不断提高,汽车已经成为了人们的主要消费点,随之而来的便是汽车行业的持续增长,汽车维护以及汽车零部件等市场空间也不断扩大,汽车人才所需要掌握的理论知识与实践能力也随之提高。面对汽车人才供不应求的局面,很多并没有任何经验和没有经受培训的人员进入到汽车行业之中,从而导致汽车人才素质越来越低,生产以及管理水平相对较差。汽商务管理课程是培养汽车人才的主要方式之一,因此对高校汽车商务管理课程进行改革,从而培养满足社会需求人才是非常重要的人才,本文将以汽车售后相关课程作为研究对象。
With the continuous improvement of people’s living standards, the automobile has become the main consumption point of people, followed by the continued growth of the automotive industry, automobile maintenance and auto parts markets have also been expanding, the need for automotive professionals The theoretical knowledge and practical ability also increases. In the face of the shortage of automotive talents, many people without any experience and training have not yet entered into the automotive industry, resulting in lower and lower quality of automobile personnel and relatively poor production and management. Automobile Business Management Courses is one of the main ways to cultivate automobile talents. Therefore, it is very important to train the Automobile Business Management Courses of colleges and universities so as to train talents to meet the needs of the society. This article will take Automobile after-sales related courses as the research object.