南京是长江中下游重要的中心城市,是我国的报业重镇。仅本地报纸就有《扬子晚报》、《现代快报》、《金陵晚报》、《南京晨报》、《江南时报》、《服务导报》、《江苏商报》等十多家,报纸的同质化更是导致了南京报业的竞争尤为惨烈。笔者认为,南京的报业竞争格局类似东汉末年至三 Nanjing is an important central city in the middle and lower reaches of the Yangtze River and is the newspaper center of China. Only local newspapers include more than a dozen newspapers such as the Yangtze Evening Post, Modern Express, Jinling Evening News, Nanjing Morning Post, Jiangnan Times, Service Herald and Jiangsu Business Daily. But also led to the Nanjing newspaper industry is particularly fierce competition. The author believes that Nanjing’s newspaper industry competitive landscape similar to the Eastern Han Dynasty to three