统密的话：“名牌”即知名度和美誉度都极高的注册商标。对于一个企业来说，它是其产品形象最优化的标识，是价值连城的无形资产。而在消费和C中，它又是美誉度及市场占有率极高的象征。改革开放十多年来，国门大开，“洋名牌”大学入境。这一方面使人们大开眼界，看到了与别人 If the secret words: “brand name” that is well-known and reputation are registered trademarks. For an enterprise, it is the most effective product image of its logo, priceless city of intangible assets. In consumption and C, it is a symbol of high reputation and high market share. More than a decade of reform and opening up, the country opened wider, “foreign brand name” university entry. On the one hand, people have an eye-opener and have seen others