“力魔机油目前是德国销量第一的品牌,所有进入中国市场的力魔机油均是在德国本土生产并灌装的。”中国汽车保有量的增加,将进一步拉动对汽车服务后市场的需求。据统计,至2012年底,全国机动车保有量已达2.4亿辆,汽车保有量1.2亿辆。中国汽车后市场的营业额增至近5 000亿元,年增长率达到26.9%。售后市场的巨大商机吸引了越来越多在中国拓展业务的外资企业。2013年9月25日,德国力魔(LIQUI MOLY)首次在华举行新闻发布会,宣布将在中国推行品牌战略,进一步加大对 “Power Magic oil is currently the number one brand in Germany, all of the Power Magic oil entering the Chinese market are produced and filled locally in Germany.” "The increase in car ownership in China will further boost the aftermarket The demand. According to statistics, by the end of 2012, the number of motor vehicles in the country has reached 240 million and the number of vehicles has reached 120 million. China’s auto market turnover increased to nearly 500 billion yuan, an annual growth rate of 26.9%. The tremendous business opportunities in the aftermarket have attracted more and more foreign-funded enterprises expanding their business in China. On September 25, 2013, LIQUI MOLY held a press conference in China for the first time and announced that it will launch a brand strategy in China to further increase