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在网络时代,随着信息及其传播途径的多元化,人们的思想与行为也会受到一定影响。作为网络受众的群体,其在信息传播的过程中,话语权也逐渐在增强。因此,网络思想政治教育的话语权不再只为教育者所独有,受众群体也因为网络的平台而拥有了自身的话语权。因此,这就需要思想政治教育工作者能够与时俱进地采取针对性措施,增强网络思想政治教育话语权的自身有效性,在话语权传播的各个环节都应做好工作。
In the Internet age, with the diversification of information and its transmission channels, people’s thoughts and behaviors will also be affected to some extent. As a network of audience groups, in the process of information dissemination, the right to speak also gradually increased. Therefore, the discourse power of the network ideological and political education is no longer unique to educators, but the audiences also have their own voice because of the network platform. Therefore, ideological and political education workers should take pertinent measures to keep pace with the times and enhance the self-validity of the discourse right of ideological and political education in the network. They should do a good job in all aspects of the right to speak.