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在当今全球经济一体化快速发展的时代大背景下,区域形象越来越成为许多国家或地区所关注的重点。区域形象对地区经济的发展有着极其重要的作用,从而加快了全球经济一体化趋势。一个地区在参与到激烈竞争中时,不能没有自己的特色,展现自己的特色是所有区域内部所考虑的问题。本文先介绍了区域形象的含义,在此基础上结合实际从区域形象建设的角度出发研究区域形象对广西经济发展的影响,依次从广西最近几年的投资、外贸、旅游等方面开始入手,对比广西与全国在以上各方面的变化,从中可以看出广西在近几年越来越注重当地的形象,当地政府也逐渐意识到了良好的区域形象对本地经济社会等多方面发展的益处,并在今后可预见的未来大力发展形象实业,为现在以及以后的经济社会更好的发展奠定基础。
In today’s era of rapid global economic integration, the regional image has increasingly become the focus of attention in many countries and regions. The regional image plays an extremely important role in the development of regional economy, thus accelerating the trend of global economic integration. When a region is involved in fierce competition, it can not fail to have its own characteristics and show that its own characteristics are considered within all regions. This article first introduces the meaning of regional image, and on the basis of this, studies the influence of regional image on Guangxi’s economic development from the perspective of regional image building, starting from the aspects of investment, foreign trade and tourism in Guangxi in recent years, Guangxi and the whole country have seen the changes in all the above aspects. From this we can see that Guangxi has paid more and more attention to the local image in recent years. The local government has also gradually realized the benefits of a good regional image for various aspects of local economic and social development. In the foreseeable future, we will vigorously develop the image industry and lay a solid foundation for better economic and social development now and in the future.