重庆直辖后 ,区域农村幅员面积大 ,大农业人口多。庞大的农村消费群体 ,意味着重庆农村市场容量和需求潜力巨大 ,农村消费的增减直接影响重庆国民经济的发展。因此 ,研究农村消费市场对推动重庆农村经济发展具有十分重要的现实意义。本文在对重庆农村消费市场的现状及潜力进行分析的基础上 ,提出了拓展重庆农村消费市场的措施 After the municipality directly under the Central Government, the size of the rural areas in the region is large and the large agricultural population is large. The huge rural consumer groups mean that the capacity and demand potential of Chongqing’s rural market is huge. The increase and decrease of rural consumption directly affects the development of Chongqing’s national economy. Therefore, studying the rural consumer market is of great practical significance in promoting the rural economic development in Chongqing. Based on the analysis of the current situation and potential of the rural consumer market in Chongqing, this paper puts forward measures to expand the rural consumer market in Chongqing