世代相传的家庭或家族式经营,是中国古代商业经营最基本的特色,与之相适应,为了达到“家专其业,以求利者”的目的,古代商贾家族十分重视将积累的经商技艺和经验传授给子孙,从而逐渐形成了在教育内容和教育形式等方面都具有独特风格的古代商贾家族教育传统。由于商贾始终是中国古代重要的社会阶层之一,其家族教育就成为中国古代教育史的有机组成部分,值得进行深入的探讨。 From generation to generation, family or family-run business is the most basic feature of ancient Chinese business operations. In order to achieve the goal of “building a family business and seeking profits,” the ancient merchants paid great attention to the accumulation of business skills And experience to their descendants, thus gradually forming an ancient merchant family education tradition with unique style in both educational content and educational forms. As merchants have always been one of the important social stratums in ancient China, their family education has become an integral part of the history of ancient Chinese education and deserves in-depth discussion.