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全世界56%的广播和有线电视收入、85%的收费电视收入、55%的电影票房收入来自美国。在全世界放映的影片中,好莱坞的电影占85%,即使在欧盟,好莱坞的大片也占高达80%以上的市场份额。可见,力量的大小、强弱是文化软实力建设中一个不可忽视的方面。为了增强国家文化软实力,我们必须深化文化体制改革,解放和发展文化生产力;必须大力发展公益性文化事业,构建公共文化服务体系,发展现代传播体系;必须加快发展文化产业,构建现代文化产业体系,推进文化科技创新,扩大文化消费,推进中华文化走向世界。
56% of radio and cable revenues worldwide, 85% of pay-TV revenues and 55% of movie-box revenues from the United States. Among the films shown around the world, Hollywood films make up 85% of the films, and even in the EU, Hollywood films make up more than 80% of the market. Can be seen that the strength of the size, strength and weakness of cultural soft power building can not be ignored. In order to enhance the national cultural soft power, we must deepen the reform of the cultural system and liberate and develop the cultural productive forces. We must vigorously develop public cultural undertakings, build a public cultural service system and develop modern communication systems. We must speed up the development of cultural industries and build a modern cultural industry system , Promote cultural and technological innovation, expand cultural consumption, and promote Chinese culture to the world.