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作为视觉传达的平面设计以视觉符号为材料,在符号的识别性与独创性的适度结合中寻求最佳的信息传达组合;作为平面设计的视觉传达通过二维材料、复数性和风格化的图形设计、图文并茂的符号组合、指示符号和象征符号的创造等,将视觉符号转换为信息量更大、识别性更高的图形符号,实现设计传达的本质功能。
Graphic design as visual communication uses visual symbols as the material, seeking the best combination of information transmission in the modest combination of symbolic recognition and ingenuity. As a visual communication of graphic design through 2D material, complex and stylized graphics Design, pictorial combination of symbols, the creation of indicators and symbolic symbols, the visual symbols into more informative, more recognizable graphic symbols, to achieve the essential function of design communication.