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随着经济全球化的持续深入,企业外文版网站作为企业门户网站体系的重要组成部分,已成为企业国际化进程中重要的业务拓展渠道。通过梳理和借鉴有关企业国际化和网站建设方面的理论,选取国务院国有资产监督管理委员会所管辖的113家中央企业门户网站外文版进行研究,揭示了中国央企外文版网站建设的现状及存在的问题,提出了评估企业门户网站国际化程度的企业门户网站国际化蛛网模型和企业外文版网站建设的发展阶段论。
With the continuous deepening of economic globalization, as an important part of an enterprise portal system, an enterprise website has become an important channel for business expansion in the process of internationalization. By combing and referring to the theory of enterprise internationalization and website construction, this paper selects 113 foreign-funded enterprises of the Central Government under the jurisdiction of the State-owned Assets Supervision and Administration Commission of the State Council to study the foreign language version of the portal website, revealing the current situation and problems , Put forward to evaluate the degree of internationalization of enterprise portal enterprise internationalization cobweb model and enterprise foreign language version of the website development stages of development.