尽管出售电视转播权的进项在时政预算上,仅占亚特兰大奥运会收入的三分之一。但是这笔收入却是在奥运会开幕之前若干年就看得见、摸得着的大宗收入。亚特兰大奥运会组委会已经同美国三大广播网中的全国广播公司 NBC 签订了1亿5千6百万美元的美国电视转播权.并且正准备同欧洲广播联盟签订2亿5千万美元的欧洲电视转播权。虽然这两笔合同的总数就达7亿多,但是国际奥委会还要从 Although the proceeds from the sale of television rights make up only one-third of Atlanta’s Olympic revenues on the current budget. However, this revenue is a large amount of revenue that has been visible and tangible for several years before the opening of the Olympic Games. The organizing committee for the Atlanta Olympics has signed a $ 165 million television rights to the United States with NBC, the national broadcaster in the three major networks in the United States, and is preparing to sign a $ 250 million Europe with the European Broadcasting Union TV rights. Although the total number of these two contracts reached more than 700 million, but the International Olympic Committee also from