现代市场经济条件下,小小的商标正发挥着日益重要的作用,它不仅是企业质量、科技、管理水平的标志,更是企业商业信誉、无形资产等价值的结晶。如何设计一个好的商标呢?对于这一问题,不同的人有不同的看法。笔者认为,商标的生命力在于面向消费者的使用,这种使用的终极目的在于消费者的认同和喜爱,企业在设计商标时, Under the condition of modern market economy, a small trademark is playing an increasingly important role. It is not only a sign of the quality, technology and management of an enterprise, but also a crystallization of its business reputation and intangible assets. How to design a good trademark? Different people have different views on this issue. The author believes that the vitality of the mark is for consumer use, the ultimate purpose of this use is consumer recognition and love, when companies design trademarks,