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在媒体融合进程中,新媒体平台的功能不断演进,媒体传播形态与受众需求也随之发生了明显的变化。解放军报在微博、微信平台的开发运用中,贴近受众习惯,以人际传播方式实现大众传播诉求,表现出社交化的传播特点,但要深度契合互联网的传播逻辑和规则,更好达成传播效果,“两微”传播还需要进一步探索社交化、人际化的传播路径,以“沟通者”的角色定位打造媒体鲜明的人格特征。
In the process of media convergence, the functions of the new media platform continue to evolve, and the forms of media communications and the needs of audiences have also undergone significant changes. People’s Liberation Army Daily in Weibo, WeChat platform development and application, close to the audience’s habits, interpersonal communication to achieve mass appeal, showing the characteristics of social communication, but to depth fit the Internet’s communication logic and rules, and better communication effect The dissemination of “Two Micro” also needs to further explore the socialization and interpersonal communication channels and establish the distinctive media personality with the role of “communicator”.