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1978年的中国经济体制改革和对外开放,带来了一场影响中国社会各个层次的巨变,这次巨变推动了中国走向消费社会的进程,使古老而又年轻的中国社会呈现越来越多的消费社会特征。近几年,越来越多的商品体现出了中国传统文化的强势回归,而对于中国传统文化的运用已不仅仅停留在商品本身,而是扩大发散到各个层面,带动了一种新的消费文化——景观体验式消费。本文将从法国学者让·鲍德里亚对消费文化、消费社会的研究入手,结合景观社会的相关研究,探讨宽窄巷子作为成都旅游名片,怎样在中国消费社会大环境下将中国传统文化抽象出来作为自己的一部分,打造出有特色的带动消费的商业街。
The economic reform and opening to the outside world in 1978 in China brought a tremendous change that affected all levels of Chinese society. This drastic move has promoted China’s process of moving toward a consumer society and brought an increasing number of ancient and young Chinese society Consumer social characteristics. In recent years, more and more commodities reflect the strong return of traditional Chinese culture. However, the use of traditional Chinese culture has not only stopped by the commodity itself, but has expanded to diverge to various levels and led to a new consumption Culture - landscape experiential consumption. This article will start with the study of consumer culture and consumer society by French scholar Jean Baudrillard. Combining with the research of landscape society, this article will discuss how Kuanzhai Alley, as a tourism business card in Chengdu, abstracts the Chinese traditional culture in the context of China’s consumption society Part of their own, to create a distinctive drive consumer business street.