现代企业的真正存在,不是资产的存在,而是文化的存在,不仅是产品的竞争,更是文化的竞争。一个企业除了要把产品和服务推荐给用户,更主要的是把文化在用户心中打下烙印。 然而,近年我们发现,一些企业对企业文化的理解和在企业建设方面的做法有些片面,有的已走入了误区,具体表现在: The real existence of modern enterprises is not the existence of assets but the existence of culture, not only the competition of products, but also the competition of culture. In addition to recommending products and services to users, an enterprise is more concerned with branding culture in the hearts of users. However, in recent years we have found that some companies have a partial understanding of corporate culture and practices in corporate construction, and some have entered a misunderstanding. The specific manifestations are: